You might have looked around an art gallery before, but have you ever explored an exhibit using virtual reality? A new exhibition in Moscow is allowing attendees to view the studios of two 20th Century Russian artists like never before.
Located in the State Tretyakov Gallery in Moscow, Russia, a brand-new exhibition is allowing attendees to view a virtual reality interpretation of the historic art studios of artists Natalia Goncharova and Kazimir Malevich. The company behind the experience, Dutch firm VRTech Group, have recreated the workrooms using photos and descriptions which have been provided to them to create the ground-breaking showcase. Not only can attendees view the environments as reimagined by VRTech group, but they can also interact with the world around them too. When placed in Goncharova’s studio, they can arrange items on a table, whilst also using a VR paintbrush to add colour to their custom design. In Malevich’s studio, users can throw items at a virtual canvas. Doing so causes them to turn into colourful shapes, similar to the art style he founded.
Using Virtual Reality to Attract New Visitors
To revive what some consider a tired medium; owners of art galleries and exhibition spaces have been using virtual reality to keep its visitors entertained. Some recent examples of this include the Tate Modern Gallery in London, who held an exhibition created entirely in VR based on the life and times of the Italian artist, Amedeo Modigliani. Director of the Tretyakov Gallery, Zelfira Tregulova, adds her comments on a desire to see galleries become more widely accessible with virtual reality and other technologies.
“We showed this program to some specialists who are trying now to introduce new means of education, and education about art at secondary schools, and they were really amazed how quickly and easily the introduction could be carried out. This could be a strong impetus for children in schools placed in towns or regions where there are no real museums, to understand that art is not something which is an obligation which is imposed on them that it’s a very involving, interesting world to experience.”
BBC News – VR paintings possible in Moscow art gallery